VitalPaws Ad Idea Contest — Terms & Conditions

Effective date: 22 May 2026  |  Last updated: 22 May 2026

These Terms and Conditions (the “Terms”) govern the VitalPaws Ad Idea Contest (the “Contest”), organised and operated by Pure Paws Pvt Ltd, the company that owns and operates the brand “VitalPaws” and the website vitalpaws.in (the “Company”, “we”, “us”, or “our”).

BY SUBMITTING AN ENTRY — INCLUDING BY CLICKING “SUBMIT” (OR ANY EQUIVALENT BUTTON) ON THE ENTRY FORM — YOU (“ENTRANT”, “YOU”, OR “YOUR”) CONFIRM THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE LEGALLY BOUND BY THESE TERMS IN FULL. IF YOU DO NOT AGREE WITH ANY PART OF THESE TERMS, DO NOT SUBMIT AN ENTRY.

The Contest is a skill-based contest in which entries are evaluated on creative merit and measurable performance. It is not a lottery, raffle, or game of chance. No purchase is necessary to enter, and making a purchase will not improve your chances of being selected.

1. Definitions

  • “Submission” or “Idea” means any concept, script, hook, storyboard, copy, creative direction, image, video, or other material you submit to the Contest.
  • “Picked Idea” means a Submission that the Company, in its sole and absolute discretion, selects and actually produces into a video advertisement.
  • “Produced Video” means a video advertisement that the Company has created based, in whole or in part, on a Picked Idea.
  • “Winning Ad” means a Produced Video that achieves a Return on Ad Spend (“ROAS”) of 2.0x or greater over a 7-day measurement period, as measured solely by the Company in accordance with Clause 10.
  • “Reward” means any payment or benefit described in Clause 9.

2. Eligibility

  1. The Contest is open only to natural persons who are at least 18 years of age, are residents of India, and have the legal capacity to enter into a binding contract under the Indian Contract Act, 1872.
  2. Employees, directors, officers, contractors, consultants, agents, and partners of the Company (and their immediate family members and members of the same household) are not eligible to receive any Reward, although their feedback or contributions may still be used by the Company.
  3. The Company may require proof of identity, age, residency, and eligibility at any time and may withhold any Reward until such proof is provided to its satisfaction.
  4. Entries made by automated means, through multiple or fake identities, or in any manner that violates these Terms are void.

3. Contest Period

  1. The Contest begins and ends on the dates communicated by the Company through its official channels. The Company may, at any time and without prior notice or liability, start, pause, extend, shorten, reschedule, or end the Contest.
  2. Entries received outside the Contest period, or that the Company does not actually receive for any reason, will not be considered, regardless of when they were sent.

4. How to Enter

  1. To enter, you must submit your Idea through the official entry form designated by the Company and complete all required fields.
  2. Unless the Company states otherwise, you may submit more than one Idea; however, each Idea must be submitted as a separate, complete entry.
  3. The Company is not responsible for entries that are lost, delayed, incomplete, illegible, corrupted, misdirected, or not received due to technical failures, network issues, or any other cause, whether or not within the Company’s control.

5. Submission Rules & Your Warranties

By making a Submission, you represent, warrant, and covenant that:

  1. The Submission is your own original work, you are its sole author and owner, and you have the full right and authority to submit it and to grant the rights described in these Terms;
  2. The Submission does not and will not infringe or violate any copyright, trademark, patent, trade secret, moral right, right of privacy or publicity, or any other intellectual property or proprietary right of any person or entity;
  3. The Submission does not contain any defamatory, obscene, hateful, harassing, misleading, or otherwise unlawful content, and complies with all applicable laws, including advertising, consumer-protection, and data-protection laws;
  4. You have obtained all consents, releases, and permissions necessary for any person, animal, property, brand, music, voice, image, or other content appearing in or referenced by the Submission;
  5. The Submission contains no confidential information of any third party and no viruses, malware, or harmful code.

6. Grant and Assignment of Rights (Intellectual Property)

  1. To the maximum extent permitted by law, upon submission and with effect from the moment of submission, you irrevocably and unconditionally assign and transfer to the Company, absolutely and forever, all right, title, and interest worldwide (including all intellectual property rights, copyright, and related rights) in and to your Submission and any and all derivatives, adaptations, and works based on it, for all media and formats whether now known or later developed, for the entire duration of such rights and any renewals or extensions.
  2. To the extent any rights cannot be assigned by law, you grant the Company an exclusive, perpetual, irrevocable, worldwide, royalty-free, fully paid-up, transferable, and sub-licensable licence to use, reproduce, modify, adapt, translate, combine with other works, create derivative works from, publish, broadcast, distribute, publicly display and perform, commercialise, and otherwise exploit the Submission for any purpose, without restriction.
  3. You irrevocably waive all moral rights and any right of attribution or integrity you may have in the Submission. The Company is under no obligation to credit you, to use the Submission, or to seek any further consent.
  4. This assignment and licence apply whether or not your Idea is selected, produced, used, or rewarded, and survive the end, suspension, or cancellation of the Contest and any termination of these Terms. You acknowledge that your opportunity to participate and to be considered for a Reward is good and sufficient consideration for these rights.
  5. You agree, at the Company’s request, to execute any further documents and do any further acts reasonably necessary to perfect, record, or enforce the rights granted above, and you appoint the Company as your attorney to do so on your behalf if you fail to act.

7. No Obligation to Use, Produce, Respond, or Pay

  1. The Company is under no obligation to open, read, review, acknowledge, respond to, store, select, produce, publish, run, or pay for any Submission, and may decline any or all Submissions for any reason or no reason.
  2. Selection of Ideas, production of videos, advertising decisions, budgets, channels, timing, and all related matters are entirely within the Company’s sole and absolute discretion. The Company is not required to provide any reasons for its decisions, and all decisions are final and binding.

8. Selection of Ideas

  1. An Idea becomes a “Picked Idea” only if and when the Company actually produces a video based on it. Being shortlisted, discussed, acknowledged, or praised does not make an Idea a Picked Idea and creates no entitlement to any Reward.
  2. The Company may combine, merge, modify, or partially use one or more Ideas, including alongside its own or third-party material. Where an Idea is combined with others, the Company will determine, in its sole discretion, whether and how any Reward applies.

9. Rewards & Payment Terms

  1. For each Picked Idea that the Company actually produces into a Produced Video, the Company will pay the verified original Entrant a minimum of INR 500 (Indian Rupees Five Hundred only). This amount is the only guaranteed Reward under the Contest.
  2. The minimum payment is made per Picked Idea, as a one-time payment, regardless of how many times, in how many versions, or across how many channels or time periods the resulting Produced Video is used. No additional payment accrues from continued, repeated, or expanded use.
  3. Any amount in excess of the guaranteed minimum, and any bonus, prize, or additional benefit (including for a Winning Ad), is entirely discretionary, may be granted or withheld by the Company for any reason, and creates no precedent or entitlement.
  4. Payment of any Reward is conditional on the Entrant: (a) being eligible under Clause 2; (b) not being disqualified under Clause 12; (c) being verified as the sole original author of the Picked Idea; and (d) providing accurate identity, tax, and payment details (and any documentation the Company reasonably requests) within 30 days of being asked. Failure to meet any condition within the stated time results in forfeiture of the Reward.
  5. All Rewards are stated and paid in INR and are inclusive of, and subject to, all applicable taxes and statutory deductions, including any tax required to be withheld at source. Reward amounts are gross figures from which the Company may deduct any amounts required by law.
  6. The Company may set off against any Reward any amounts you owe the Company or any losses arising from your breach of these Terms.

10. “Winning Ad” & ROAS Measurement

10.1 What is ROAS?

ROAS (Return on Ad Spend) is a simple measure of how well an advertisement performs. It answers the question: “For every rupee we spend on ads, how much revenue do we make?”

Example: If VitalPaws spends ₹100 on advertising your video and it generates ₹200 in sales, then the ROAS is 2x (meaning ₹2 earned for every ₹1 spent).

2x ROAS means: for every rupee spent on running the ad, we received 2 rupees in revenue. This is considered a successful ad.

10.2 7-Day ROAS Measurement

  1. A Produced Video is a “Winning Ad” only if it achieves a Return on Ad Spend of 2.0x or greater over a continuous 7-day measurement period, as measured solely and exclusively by the Company using its own analytics tools, data sources, attribution models, and time windows.
  2. The Company will determine, in its sole discretion, which 7-day period to measure (for example: the first 7 days the ad runs, any rolling 7-day window, or a specific 7-day period after launch). The Company’s choice of measurement period is final and binding.

10.3 Company’s Sole Determination

  1. The Company’s determination of ROAS and of whether any advertisement is a Winning Ad is final, conclusive, and binding, and is not subject to challenge, audit, verification, inspection, or appeal by you. You have no right to access the Company’s data, accounts, or analytics.

10.4 No Additional Entitlement

  1. Achieving Winning Ad status does not, by itself, entitle you to any payment beyond the guaranteed minimum in Clause 9, unless the Company expressly agrees otherwise in writing.

11. Taxes & Withholding

You are solely responsible for determining and discharging any and all taxes, levies, and statutory obligations arising from any Reward you receive. The Company may deduct or withhold tax at source and report payments as required by law, and may require your PAN and other tax details before making any payment.

12. Disqualification

The Company may, in its sole discretion and without notice, disqualify any Entrant and void any Submission or Reward if it believes the Entrant has: breached these Terms or any warranty; submitted material that is not original or that infringes any right; engaged in fraud, plagiarism, impersonation, or use of multiple or fake identities; attempted to manipulate the Contest or its measurement; or acted unlawfully or in a manner that could harm the Company or its reputation. Disqualification may occur before or after production, payment, or announcement, and the Company may recover any Reward already paid in such cases.

13. Non-Confidentiality & Independent Development

  1. All Submissions are made on a non-confidential and non-proprietary basis. No confidential, fiduciary, agency, or other special relationship is created between you and the Company by your Submission or by these Terms.
  2. You acknowledge that the Company and others may have already created, or may independently create, advertising ideas that are the same as or similar to your Submission, and that the Company receives many submissions. You waive any claim that the Company has used, misappropriated, or owes you anything in respect of any idea that is similar to your Submission, and you agree not to bring any such claim. The Company remains free to use ideas similar to yours, from any source, without obligation to you.

14. No Relationship

Nothing in the Contest or these Terms creates any employment, partnership, joint venture, agency, or similar relationship between you and the Company. You participate as an independent person and are not entitled to any benefit, salary, equity, or compensation other than a Reward (if any) expressly provided under Clause 9.

15. Publicity & Marketing Consent

By entering, you consent to the Company using your name, city, voice, image, likeness, and Submission, and the fact of your participation or selection, in any media worldwide for advertising, promotional, and related purposes, without notice, approval, attribution, or further compensation, to the maximum extent permitted by law.

16. Data & Privacy

Personal information you provide will be collected, stored, and used by the Company in connection with the Contest, including to verify eligibility, produce content, make payments, comply with law, and communicate with you, and otherwise in accordance with the Company’s privacy practices. By entering, you consent to such collection and use.

17. Disclaimers

The Contest and all related activities are provided on an “as is” and “as available” basis. To the maximum extent permitted by law, the Company disclaims all warranties, representations, and conditions of any kind, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, accuracy, and non-infringement. The Company does not warrant that any Idea will be reviewed, produced, used, rewarded, or successful.

18. Limitation of Liability

  1. To the maximum extent permitted by law, the Company’s total aggregate liability to you arising out of or in connection with the Contest and these Terms, whether in contract, tort (including negligence), or otherwise, shall not exceed INR 500 (Indian Rupees Five Hundred only) or the actual amount (if any) the Company has paid you under Clause 9, whichever is lower.
  2. In no event shall the Company be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profit, revenue, opportunity, data, or goodwill, even if advised of the possibility of such damages.
  3. Nothing in these Terms excludes or limits any liability that cannot be excluded or limited under applicable law.

19. Indemnification

You agree to indemnify, defend, and hold harmless the Company and its affiliates, and their respective directors, officers, employees, agents, and contractors, from and against any and all claims, demands, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to: (a) your Submission; (b) your breach of these Terms or of any representation or warranty; or (c) your violation of any law or any right of any third party.

20. Modification, Suspension & Termination of the Contest

The Company may, at any time and in its sole discretion, modify, suspend, or terminate the Contest, change the structure, mechanics, or Rewards, or amend these Terms, for any reason and without prior notice or liability. Any changes take effect when posted or otherwise communicated. Your continued participation after any change constitutes acceptance of the change.

21. Force Majeure

The Company is not liable for any failure or delay in performing its obligations where caused by events beyond its reasonable control, including acts of God, natural disasters, pandemics, war, civil unrest, strikes, governmental action, power or network failures, or platform or third-party outages.

22. General

  1. Severability: If any provision of these Terms is held invalid or unenforceable, the remaining provisions remain in full force, and the invalid provision will be modified to the minimum extent necessary to make it enforceable while preserving its intent.
  2. No waiver: The Company’s failure to enforce any provision is not a waiver of its right to do so later.
  3. Assignment: The Company may assign or transfer its rights and obligations under these Terms freely. You may not assign yours without the Company’s prior written consent.
  4. Entire agreement: These Terms constitute the entire agreement between you and the Company regarding the Contest and supersede all prior communications, representations, and understandings.
  5. Language: These Terms are made in the English language, which controls.
  6. Electronic acceptance: You agree that clicking “Submit” (or any equivalent action) constitutes a valid electronic signature and binding acceptance of these Terms.

23. Governing Law, Jurisdiction & Dispute Resolution

  1. These Terms and the Contest are governed by and construed in accordance with the laws of India.
  2. Any dispute, controversy, or claim arising out of or relating to the Contest or these Terms shall first be attempted to be resolved amicably. Failing resolution within 30 days, the dispute shall be referred to and finally resolved by arbitration under the Arbitration and Conciliation Act, 1996, before a sole arbitrator. The seat and venue of arbitration shall be Hyderabad, Telangana, and the language of arbitration shall be English. The arbitrator shall be appointed by mutual agreement of the parties, failing which the appointment shall be made in accordance with the Act.
  3. Subject to the arbitration clause above, the courts at Hyderabad, Telangana, India shall have exclusive jurisdiction.

24. Contact

Questions about these Terms or the Contest may be sent to realpurepaws@gmail.com.

By clicking “Submit” on the entry form, you confirm that you have read, understood, and agree to be legally bound by these Terms and Conditions.